Staging a Home

Since the 1970s, real estate professionals have used staging as a marketing tool in the US and Canada. Not until the 1990s did staging became a separate endeavor adopted by professional designers and decorators and home based career seekers. More recently, the trend of do-it-yourself home staging has become widely popular, as many books have been published on the subject.

Staging is viewed by some as a necessary step taken prior to selling a home, and many real estate professionals and home sellers alike hire a professional Home Stager to stage their homes prior to sale. Statistics show that it makes a dramatic difference on the amount of days a property is on the market and how much it sells for.

US Research has shown that home staging can reduce a listing's time on the market by half and should fetch an increase of 10-15% higher selling price versus an empty home. Studio D, a premier home staging and design firm in the US has seen such results with their stagings in the greater San Francisco Bay area where staging is necessary to be competitive.

Techniques

Home staged for resale - NurseryMany techniques are used to stage a property. De-cluttering, depersonalizing, updating old or unattractive fixtures, painting, furniture rearrangement, rental furniture and accessorizing are just some of the changes used to make a home more inviting to potential buyers.

Since a typical home buyer decides if they are attracted to a home or not in the first 8 seconds of seeing it[citation needed], curb appeal is generally viewed as a vital aspect of the staging process. Therefore, curb appeal, the practice of improving a home’s exterior appeal, is used alongside interior improvements.

It has been shown[citation needed] that homes containing furniture and accessories sell more quickly than vacant homes, because the potential buyers realize what can actually be done with the place. They may realize that the room is actually a lot larger than it would look without furnishings. Rental of furniture and decorative accessories is a common solution when selling brand new properties that have never been occupied, or those where homeowners have already vacated the property.

Spaciousness and light often determine the success of a staged home. Typically, the larger a room appears, the better it will seem to homebuyers. Dark, tight spaces create a poor impression and may prevent the home from selling. Furniture layouts should create an impression of openness and comfort. Non-essential items should be removed to minimize crowding and clutter. Opening curtains and blinds to let in natural light and turning on interior and exterior lights at nighttime are also common staging techniques.

One school of thought suggests that wall treatments and flooring are most appealing when presented in neutral colors and subtle patterns. Paint colors should be neutral whenever possible, as bright or bold colors and strong patterns detract from the universal appeal of a space. This rule, however, does not always hold true, particularly in the luxury home market, where unique fixtures and bold finishes — such as stained concrete flooring, deeply colored textured paints and artisan fixtures — are often considered highly desirable. [1]

Religious items, personal photos, awards, certificates and cultural items are often removed to downplay the presence of current homeowners. This helps potential home buyers to not only feel more at ease during viewings, but allows them to focus on the property itself while also imagining their own belongings in the space.

What does it mean to stage a home? -- Denver Colorado

"Staging is a process of preparing a home to be sold on real estate market. Staging can be as simple as rearranging the furniture and accessories, to sprucing up the landscaping, painting the front door, or organizing the closets and cabinets to enhance the illusion of storage and space. Giving your home designer's touch from curb side to fire side." Transforming your home to "model home" ready before the sale. Buyers decide if the home is right for them in the first 15 to 30 seconds entering the home. It is important to make your home appealing to the buyer.
Staging can be done on a zero budget or minimal amount of money. Staging is can also be a time to de-clutter your home and your life. Getting organization for the move, will make moving day easier. A well, stage home will capture buyer's heart. It will make it easy to imagine living there.

Remember... the way you live you live in your home now is not the way to sell your home.

Stages a Home for Denver Colorado

Matching Buyers and Sellers -- I am here to help you find the right neighborhood to fit your needs. My years of experience in the Denver Market makes short work of all the details. My goal is to help you feel "Welcome in the Mile High City" of Denver. I believes a staged home is a SOLD home. I'm also passionate about environmental and health issues in homes. Linda Gietl Broker Associate Colorado Real Estate

201 Milwaukee Street

Denver Colorado 80206